Naming | Brand Identity | Packaging




Crafty Monk is a new-age craft beer brand. It was conceived with the objective of bringing together the best ingredients and people, to brew world-class craft beer.
Each beer comes with it’s own colour palette with it’s mascot, the monk, as the base. The logo was made in two variants – horizontal and vertical to make the usage flexible for all shapes and sizes of packaging and promotional collateral.
Mascot Process Sketches




Label for Belgian Lager


Label for Belgian Wit


Label for Premium Strong


Bottle Crowns


Shipping Cartons


We are excited to see the brand on the shelves, in bars and pubs across the country. We have thoroughly enjoyed creating the brand language for this beer.