Branding & Identity I Business Stationery I Brochure Design
Ananta Residences is a luxury residential complex being developed by the Halwasiya Group in Lucknow.
Ananta in Hindi means “Infinite and Continuous“. Depicting the name visually as a brand logo was a challenge, because it is not a object which can be visually defined. It is an adjective, which represents an infinite ongoing journey. Carrying this concept forward, a modern and elegant logo design, corporate stationery and brochure was created for Ananta. For the logo, the alphabet ‘A’ was given a luxurious and distinctive geometric look.